Data Driven Growth Strategy and Execution

Created 2 years ago in Business / Getting Started

Enabled turnaround of Pet Care business in Europe over two years through playing key role on Board to lead change from decline to growth, inspiring 10 divisions of 10K staff around one vision. Drove share from 12% decline to 7% growth through revitalizing two legacy brands, repositioning one brand and ensuring factory capacity is maximized while scaling, and designing margin structure. Grew market share by 2.3% in Germany, UK, France, Austria, Italy through designing strategy to focus on scale and developing innovation model to accelerate time to market from three years to nine months.
Built business from $300M to $1B in Russia within five years and held market value share at 60% through diagnosing, analysing and defining marketing strategy and leading execution. Improved margins to double digits and increased earnings from 19% to 27% over four years in highly volatile market. Grew Whiskas brand from $25M to $300M over 10 years to become the #1 Whiskas brand for MARS Pet Care in the world.