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Building World Class Brands

New Arrival
Created 2 years ago in Sales & Marketing / Branding

- Created, built and turned around more than 15 brands for Procter&Gamble and Mars Inc across multiple geographies.
- Led growth of Whiskas brand from $25M to $300M over 10 years through translation of relevant consumer behaviours into innovative new products, award winning brand campaigns and strong equity.
- Drove turnaround from 12% decline to 7% growth within six months through revitalizing two legacy brands in Europe, repositioning Perfect Fit from product development to consumer communication, ensuring factory capacity is maximized while scaling, and designing margin structure

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