Marketing and strategy professional with solid international experience in the technology sector
The so-called double brand policy is often used today in frame of the post-acquisition integration process. This methodology means that after the completion of the transaction, the acquired company remains in the market with its original brand and independent
Although from the customer point of view this technique looks simple enough, the reality is somewhat more complex, and the range of reasons for its application is quite wide, and varies considerably from one case to another.
OEM partnership can be an efficient business development tool for startups and other companies.
Meanwhile there are some preliminary questions to be answered. What partner to target? What precautions should be taken ? What may be the constraints and disadvantages in the future
Nowadays, variable speed drive for asynchronous motors is a widely known product. Meanwhile customer requirements towards products vary a lot from one industry sector to another. Understanding the applications is key for successful product management and business development.