Natalija is a growth hacker based in Southeast Asia with key expertise in startup marketing, growth hacking funnel (acquisition, activation, retention), CRO, analytics and user experience for startups. She has an extensive experience working at both tech startups and consultancies.
Natalija works at Growth Hacking Asia, guiding startups in Malaysia and SEA towards steep growth curve through consulting and training events; she also helps international startups localize in Southeast Asia.
Since joining Piktochart, one of the leading SaaS platform for infographic and visual presentation, in 2013, she helped grow its user base from 300K to 2M and co-built a growth engine to sustain user growth and retention. She currently assists Trusted Company, the leading review platform for e-commerce, to grow its B2B user base and optimize the conversion path for the B2C part. Together with Business Innovation by Design, Natalija guides SMEs and enterprises to innovate, grow and build design-driven companies.
In her free time, Natalija enjoys contributing to startup communities as an organizer and mentor. As an event organizer, she has co-organized Behance Portfolio Review Week Penang 2014 & 2015, Penang’s first RailsGirls and UX Malaysia Conference 2013 & 2014. Natalija has advised at Echelon 2015 TOP100 Growth Clinic, Lean Startup Machine KL 2016, CodeAr.my Project Brainchild Pilot 2015, AngelHack KL 2015, Startup Weekend Georgetown 2015, Social Innovation Camp Asia 2013, ClickZ HongKong 2014, and 1st MAP accelerator program by MaGIC Malaysia.