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Expertise

$1.67/min

Using Data Science in Marketing

New Arrival

Created 8 months ago in Sales & Marketing / Sales & Lead Generation

How to incorporate data science in a customer relationship management (CRM) system to improve sales and marketing efforts and reduce spend.

Norman Preston

Fort Worth, TX
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Lead data science initiatives in: Health insurance: use AI / ML in chart chasing, member and provider interventions, predicting medical costs. Created an insights generator to help understand needs of commercial accounts. Hospitals - Used data science and analytics reporting to reduce length of stay, uncover reasons for delays in medication delivery and delay in ER admits, and monitoring the adherence and effectiveness of infectious disease protocols.

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