Independent marketing consultant focused in Marketing Automation for ecommerce. I've helped over 60 companies with their email strategy and setup of their Automations, using exclusively ActiveCampaign.
If you are in the scaling phase of your ecommerce store, then advanced Email Marketing & Marketing Automation is absolutely necessary. It will help you squeeze out the most amount of money from your customers. In marketing terms: It will maximize your CLV (Customer Lifetime Value). Most people think that more facebook ads is the answer. Most people are wrong.