Multiple e-commerce entrepreneur, Head of Marketing & Operations, board of advisors and consultant for e-commerce companies.
I have lead the rebranding strategy for over two dozen businesses, from small local service-related businesses to $500MM/year e-commerce companies.
My experience in UX ranges from design to optimization, always with the end goal of conversion rate and AOV as well as secondary goals of LTV and email acquisition.
I managed an email department for a $700M e-commerce company, where we carried out the most advanced segmenting and automation strategies out there. I have worked with over a dozen email service providers and have worked on the design and coding side of email.
I also consult for a large e-commerce company to grow their email program from $1-$3M/annually in the course of 18 months.
I have grown dozens of accounts organically to both grow brand awareness and convert followers into purchasers.
I have also directed social media marketing accounts to spend over $500k/mo profitably.
I have profitably managed up to $500k/mo per account of Facebook advertising in multiple industries.
I also have extensive experience in Native, SEM and display, and sales funnels.