"Products are produced in a factory, brands are produced in our mind". Branding architecture is the most important thing particularly during these tough times we are all living.I am a Global Marketing Executive with 25+ years of international/multicultural experience with The Coca-Cola Company and other Fortune 500 elite companies. Been there ,done that! I posses deep experience creating brands and omnichannel strategies in the Entertainment (TV),Music,Sports Marketing, Hospitality and Food and Beverage industries. Proven expertise driving development/execution of innovative marketing and advertising strategies that fuel volume, revenue, and profit growth. Serial entrepreneur building sports marketing and digital brands and programs for ESPN and other networks. Blue-sky thinker renowned and awarded for bringing insights/ideation to actionable programs and building strong brand equity. Recipient of the Coca-Cola Worldwide Marketing and Commercial and KO Fountain Spotlight awards . Whether you're naming a new company or rebranding an existing one, I will help you create the brand story and determine if your idea/name is scalable. During these days it is critical to have an Omni Channel strategy to merge both , the physical and digital world. We need to connect with consumers on all channels and devices with relevant, relatable and shareable messages.