Senior Creative Leader | Brand & Campaign Mentor
Experience
Worked on brands and campaigns across India, Africa, UK, Middle East
Former creative lead at JWT, Ogilvy, Grey
Founder of Why Axis Advertising
Expertise
Brand story and messaging
Campaign copy and direction
Brand voice and tone
Copy
Creative mentoring and guidance
Using AI in advertising
Recognition
Featured in Creative Review (London), Campaign India, BBC
Work created by Why Axis leads to an Indian Institute of Management case study
Who I Help
Founders, marketing leaders, creative teams, agencies
Calls I Take
Brand and messaging clarity
Campaign and ad copy reviews
Creative direction and mentoring
