Editor of multiple New York Times bestselling books w/sales in excess of 3m copies; Founder of Command+Z Content; Story, Structure, and Style specialist. I help people and businesses tell their stories.
Don't think about guts and data as two approaches that stand in perpetual conflict with one another. In may ways gut instinct is just data that has been internalized. You've filtered it, subconsciously for the most part, through the matrix of your own personal experience and the result, when new data comes in, is a reflex--an instinctive response. Ignore this at your peril, because usually you're right more often than you're wrong. Data is great and it is important, but it doesn't win championships either Just ask Billy Beane and the moneyball Oakland A's.
Additionally, you need to pay full heed to your gut because, whatever choice you make, you need to be able to live with it.
Straight forward, honest, and very concise with time-efficient answers. Nils is clearly one of the best when it comes to bestselling books, content editing, and knowing the ins-and-outs of the publishing world. A call with him can save you hours, weeks, months, years of going down a road that won't get you the results you're truly after. If you're on the fence about it, just do it.
Nils helped me determine what my next steps should be and how to expand my vision and where I need to focus in order to present a clearer understanding of the story line and characters.
After listening to the main themes, organization and concerns of my book, Nils was able to immediately get to the core of my concerns and recommend some structural changes that made much more sense. I look forward to following up with him after retooling.
Just do it! It will be the best money you invest on your project.
My book has a lot more structure than it did 30 minutes ago. But even more impressive was Nils' ability to improve the main characterizations & themes of the book. The value of the call was far beyond the cost. Thank you.
Nils was able to diagnose the problems I've been having with my book project when I had been struggling with them for over a month. He also offered potential solutions that were clear and made a lot of sense and put me back on track when I felt like my book had gone off the rails. Nils' advice was easily worth 10x what I paid.