TED speaker, Nilofer Merchant began her career at Apple, has since been a CEO, run Fortune 500 orgs, built and exited start-ups, and has launched over 100 products that account for $18B in revenues. Bragging rights: Best selling author, Social Era Rules (Harvard Business Press) named by Fast Company as one of the Best Business Books of 2012. The New How (Oreilly Media Press) published in 2010 was critically acclaimed. Writes for Oprah, Wired, and HBR today. Board Director for both public and private ecommerce orgs. Teaches at Stanford University on Innovation.