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Clarity

Nicolás Merino Ramírez

Mexico City, Mexico

NICOLÁS MERINO | Growth & MktOps Leader

Focus: Transforming Digital Strategy into Measurable Profitability (ROI, CAC, LTV).

Experience: 12+ years in high-growth DTC (Air Design, Dunkin' Donuts), E-commerce, and B2B expansion (US & Latam).

Core Expertise:

Performance: Scaling Paid Media (Meta/Google) for e-commerce to achieve $100K USD monthly sales.

MktOps: Implementing CRM/AI automation to boost customer retention by 35%.

Leadership: Directing integrated marketing teams and multi-national brand consistency (Intel Latam, Dunkin').

$1.00/min

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Social Media as a Growth Engine: Scaling Strategy, Content, & Conversion DTC/B2B

I help businesses transform their social channels from brand expense to profitable acquisition engines. My expertise covers the full spectrum of Social Media Marketing (SMM) at scale, focusing on measurable business outcomes:

Core SMM Service Offering:

Content-to-Conversion Strategy: Design full-funnel content plans that integrate seamlessly with Paid Media (Meta/TikTok/Google Ads) to efficiently drive traffic and sales, reducing blended CAC.

Community & Authority Building: Implement organic growth tactics (Achieved +50K followers/month for Intel LATAM) and strategic influencer segmentation to build high-value, addressable audiences that boost LTV.

Execution & Consistency: Directing large-scale, multi-platform activations while ensuring strict brand consistency across all channels (a critical skill proven during my tenure at Dunkin' Donuts and PISUMMA).

Automation Integration: Connect social engagement and lead generation efforts directly to CRM and marketing automation systems (MktOps) to streamline customer journeys and improve retention.

Goal: Turn your Social Media channels into a reliable, scalable source of high-quality leads and profitable revenue.

Performance Advertising: High-ROI Meta, Google & Programmatic Campaign Scaling

I specialize in turning advertising spend into predictable, measurable revenue. My consulting focuses on optimizing high-volume campaigns to drive down Customer Acquisition Cost (CAC) and scale profitably across multiple platforms.

Core Advertising Service Offering:

ROI-Driven Campaign Architecture: Designing full-funnel Paid Media structures (Awareness, Consideration, Conversion) that prioritize high Return on Investment (ROI). I manage large advertising budgets with a strict focus on profitability (Proven by scaling e-commerce sales to $100K USD monthly at Air Design).

Creative Testing and Optimization: Implementing disciplined, continuous testing frameworks for creative assets and audience segmentation to ensure peak campaign performance. This includes integrating winning content from organic social into paid channels.

Platform Mastery: Deep expertise in managing and optimizing complex ad sets across Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, YouTube), ensuring the channel mix is aligned with business unit profitability (P&L goals).

Ad-to-MktOps Integration: Aligning paid acquisition data with CRM and marketing automation systems to ensure accurate tracking, efficient retargeting, and seamless lead handover.

Goal: Transform your advertising budget into your most reliable, scalable, and efficient source of sales and leads.

Inbound Marketing: Building Profitable Funnels, Content Authority & Customer LTV

I help high-growth companies build predictable, scalable revenue streams by leveraging the Inbound Marketing methodology. My approach integrates content creation with marketing automation to reduce reliance on paid media and increase Customer Lifetime Value (LTV).

Core Inbound Service Offering:

Full-Funnel Content Strategy: Design content architectures that target customers at every stage of the funnel (Awareness, Consideration, Decision). This includes SEO optimization and high-value lead magnet creation.

MktOps & Automation (CRM): Implementation and optimization of CRM and marketing automation platforms (MktOps). My experience includes setting up advanced customer journey automation (proven at Air Design) to nurture leads efficiently until conversion.

Content Authority & Trust: Strategizing content that establishes the brand as a thought leader in its industry, improving organic search visibility and social reputation. This approach significantly increases the perceived value of the product (LTV).

Lead Generation & Qualification: Developing robust strategies for lead capturing, segmentation, and qualification, ensuring the sales team (or the e-commerce checkout) receives high-quality, pre-nurtured leads.

Goal: Build a sustainable Inbound system that attracts qualified traffic and converts it into loyal, long-term customers.

Growth Strategy & MktOps: Profitable Scaling & Market Expansion

I partner with founders and marketing leaders to design and execute profitable scaling strategies, moving beyond incremental gains to exponential growth. My focus is on integrating Marketing Operations (MktOps) with strategic planning to ensure every dollar of spend maximizes ROI.

Core Growth Strategy Service Offering:

Growth Model & Funnel Architecture: Design end-to-end customer acquisition and retention funnels. This includes integrating performance media (CAC) with retention systems (LTV) to build a sustainable Growth Model.

Market Expansion & Go-to-Market (GTM): Strategic planning for new market entry (e.g., my experience directing international expansion across Mexico, USA, and Colombia for PISUMMA). I define optimal channel mix, localization, and activation strategies.

MktOps for Efficiency: Implementation and audit of Marketing Operations systems, including automation, CRM integration, and data flow optimization. This ensures operational efficiency and accurate reporting, which is key to maintaining high marketing ROI.

P&L-Driven Strategy: Translating business objectives (sales, profitability) into actionable marketing KPIs, ensuring strategic alignment between brand goals and execution across distributed teams (as proven at Dunkin' Donuts).

Goal: Provide a Director-level roadmap to unlock new growth channels, optimize existing funnels for profitability, and structure the marketing engine for reliable, repeatable scale.

Sales & Lead Generation: Converting Traffic to Pipeline, ROI & E-Commerce Sales

I specialize in engineering the critical link between marketing efforts and sales results. My approach focuses on optimizing conversion points and ensuring high-quality leads move efficiently through the sales pipeline, whether B2C (e-commerce) or B2B (distribution/dealer networks).

Core Sales & Lead Generation Service Offering:

Paid Media Conversion Mastery: Strategy for maximizing ROI from high-intent campaigns (Meta/Google Ads), focusing on conversion rate optimization (CRO) and direct e-commerce sales (proven by achieving $100K USD in monthly sales at Air Design).

Lead Scoring and Nurturing: Implementation of lead scoring models and automated nurturing sequences (using CRM/MktOps) to qualify leads and increase the speed and quality of the sales handover, minimizing wasted sales efforts.

B2B Pipeline Expansion: Expertise in developing strategies for B2B lead generation, channel activation, and partnership marketing to grow distribution and dealer networks (as achieved with +25% expansion at PISUMMA).

Sales-Marketing Alignment: Defining Service Level Agreements (SLAs) and ensuring seamless alignment between marketing campaigns and sales team follow-up, transforming marketing leads into reliable pipeline revenue.

Goal: Build a robust, data-driven system for predictable lead volume and sales conversion, ensuring Marketing's efforts translate directly to the company's P&L.

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Member since December 2025