I own and run a 7figure spa business in Norway where we pay 93$ to get a new client into our location using PPC advertising.
Just in 2018 alone, I got 1453 customers from email follow up, which means that not only does I have my whole town in my email list, but I also SAVED our company 135,129$ in ad spend!
If you use email right for your client or yourself, it is your unfair advantage that will make you produce 10x the results for 1/10 of the price!
It is mostly because you or your client own the media. It’s yours. You’re the one in control.
If you are an agency who build a list for a client, you are the landlord who owns the property. Your clients will literally build your digital real estate (that you can use to charge them on a retainer to maintain and convert).
Your clients' customers already expect offers to be made through email. They’re used to making purchases via this medium and are already in a buying frame of mind inside their inbox.
Inbox mindset is far different than “cat videos” social media mindset.
While it’s still possible to convert paid traffic (we do it all the time), dollar for dollar there’s no comparison. Email list converts cheaper, easier, and faster than any other media source you don’t own
Smart business owners take people off of social and onto their list where they’re proven to buy.