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Objection Recognition

New Arrival
Created 4 years ago in Sales & Marketing / Sales & Lead Generation

This is usually referred to as objection handling. But we should not simply deal with something that we know, we have to first discover that it is an objection by learning and listening, and then deal with the matter specifically.

A great many sales people try to talk their way through an objection, but really the only way to approach an objection, is to first identify that it is, and then, through focused and skilful questioning, understand the specific reasons why it is an objection. Many times it due to lack or misinformation. And it's our job to find out and understand that.

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