Marketing

Nicholas Cray

Baltimore, MD
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Analytical and data-oriented Marketing Executive with proven ability to drive mission-critical initiatives and innovative projects to profitability. Successful track record of leading cross-functional project teams and generating stakeholder support. Assess and manage risk / reward outcomes by championing and executing best practices and key business metrics. Transparent, accountable, and collaborative communication style. VP- Marketing, OneMain Financial-  Program Manager of Lead Management project through all phases of development from concept to implementation and evaluation. Analyzed resources and reengineered implementation strategies, exponentially increasing profitability and ROI. Developed channel to $300MM new cash annually. Drive efficiency and value-added by developing, interpreting, and reporting on key business metrics (including KPIs and benchmarks). Used a Deep Dive approach to assess data, technology, and supporting resources. Communicated information/ insights via reports, trainings, meetings, and marketing materials. V.P. – Business Process Reengineering Manager  Identified cost saving and revenue enhancement opportunities that improved business processes and operations. Communicated findings to key stakeholders. ü Developed a global adoption strategy by providing process reengineering support to the Business Transformation and Reengineering Leadership team. V.P. – Project Manager / Product Owner (2008–2012) Assistant V.P. – Team Lead / Process Owner (2007–2008) Key contributor to design and testing of Symphony, an innovative and strategic Lead Management project that was developed to invigorate business processes, operations, and future return-on-investment.  Using Agile software development methodologies, led cross-functional teams in development of system requirements and processes.  Employed business process readiness strategies to prepare stakeholders to manage change. Engaged in piloting activities, including demos and training sessions. ü Ensured internal stakeholders understood project scope and impact. Coached and assisted CEO and senior management with company-wide implementation.  Moved to cloud-based environment, reducing number of business risks, including geographic and internal resources. Founder, Cray Consulting Group