Founder & CEO at Vaayu. Helping brands and businesses track and cut environmental impact. Previously Head of Sustainability at Zalando.
Namrata Sandhu is the co-founder & CEO of Vaayu. A former Head of Sustainability at Zalando with two decades of experience translating complex climate data into brand-building narratives, she now advises founders, CMOs and sustainability leads on weaving credible impact stories into growth strategy and investor decks.
Under her leadership Vaayu has become one of the most decorated climate-tech startups: TIME Best Inventions (2022), Fast Company Most Innovative Companies (2024) and Next Big Things in Tech (2022); Norrsken Impact/100 (2024); TechRound’s TR100, AITech35 and SaaS66 lists; and multiple consecutive People’s Lovie Awards. Sandhu herself is a Reuters Sustainability Trailblazer (2023), TechRound BAME50 honouree and Business Leader’s Go:Tech “Tech Entrepreneur of the Year” (2024).
Namrata Sandhu helps companies turn the numbers that sit behind their products, price, footprint, cost-per-wear, even supplier data into customer moments that earn trust and spark repeat sales. As founder & CEO of Vaayu and former Zalando sustainability lead, she has spent 20 years translating complex datasets into clear, shopper-friendly stories.
Across 100+ brands Namrata’s approach, clarify the data, surface it at the right touch-point, and close the feedback loop has lifted conversion, retention and customer lifetime value while strengthening brand credibility. She advises founders, CMOs and product leads on:
Mapping the data your customers actually care about Choosing the right UX moments (PDP, checkout, post-purchase) Crafting plain-language narratives that build loyalty and word-of-mouth Measuring impact on engagement, AOV and repeat purchase
