Iam an Engineer by profession and having long track record of engaging people on freelancing sites. What i have learnt, is that the way your marketplace homepage is organised can have a big impact on conversion rates and user experience. Which way to organise tasks—by task or by location and task—depends only on your platform's specifications and the tastes of your intended audience. Here are some things to think about for each choice:
Place and Assignment:
Positives: It's simple for users to locate nearby taskers, which fosters convenience and a sense of community. For services like garden work or home repairs that call for personal presence, this method works well.
Cons: The diversity of tasks may be too much for some users to handle, and users may have to sift through a lot of them to get what they're searching for Just the task:
Positives: Users may easily explore tasks according to their needs or hobbies, which makes the search process simpler. This strategy works well with platforms that provide a wide variety of jobs, both locally and remotely.
Cons: Users who prefer in-person contact may not connect with taskers, and they may lose out on local chances.
Place, Next Task:
Advantages: By combining the two components, users can select a task after first limiting the alternatives by selecting their location. This strikes a balance between task specialisation and localization.
Cons: Users may still need to sort through a variety of possibilities, depending on the quantity of activities that are offered.
It is imperative that you take inspiration from well-performing platforms in related categories when it comes to Conversion Rate Optimisation (CRO) for your homepage. Here are some instances that you may look into:
TaskRabbit:
One well-known task-based marketplace is TaskRabbit. Its site is dominated by a simple layout, big call-to-action buttons, and task recommendations that are tailored to the user's location.
Using a thumbtack
Thumbtack's homepage features a variety of task types and prominently displays popular service categories. It offers a personalised experience by enabling customers to input their service requests immediately.
Fiverr:
Even though Fiverr focuses more on projects, it is a great illustration of how to provide a range of jobs and services in an eye-catching manner. Their webpage highlights the variety of tasks accessible and includes collections that have been carefully chosen.
Upwork:
A wider range of professional services are served by Upwork. With obvious calls to action for both clients and freelancers, its homepage is focused on assisting visitors in finding independent contractors for a range of jobs and projects.
Think about the following components when you optimise your homepage for conversions:
Clearly state what your platform delivers and why people should select it in your clear value proposition.
Maintain a simple, user-friendly layout that directs people to the portions that are most pertinent to them.
Effective Call-to-Action: Utilise concise and eye-catching calls to action (CTAs) to persuade visitors to take the Effective Call-to-Action: Utilise concise and eye-catching calls to action (CTAs) to motivate users to proceed.
Personalisation: on make an experience more engaging, adjust material according on user preferences and behaviour.
The optimal strategy will ultimately rely on your unique business model, target market, and the kind of activities that are available on your platform. Consistently test and refine your homepage according to user input and performance analytics to make improvements that will increase conversions.
If this is appealing we can talk on call.
