Market researcher, author and strategist with >20yrs experience. Wrote one of the first books on how the social web is changing business. Runs a growing agency.
I have over 20 years of experience in market research and strategy on both client and agency side. I am the bestselling author of The Whuffie Factor, one of the first books on how social is changing marketing. I've been quoted in dozens of books and articles, spoken at over 200 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
I not only talk the talk, I walk the walk. I'm a LinkedIN Influencer, followed by over 220,000 people, my Slideshare presentations have been viewed over 1.7 million times, I'm in the top 5% of Twitter users worldwide with over 50,000 followers, and I produce a regular web series on YouTube, where I have over 10,000 subscribers.
