Growth and UX-driven product manager. Expert in copywriting, landing page design, product funnel optimizations, and growth metrics. Talk to me about user onboarding and in-app experiments, I'd love to help 🚀
Have clear goals for your website but can't seem to move the needle? I can help.
I have 10+ years of experience turning underperforming websites into weapons of mass persuasion. I can teach you the conversion secrets of world class websites like Apple, Amazon, Booking.com, and more.
If you're looking for tips and tricks about how to eke out a percentage point lift here and there, there's plenty of content online that can give you ideas, so no need to waste your time talking to me. But if you want help structuring a plan to build your conversion muscle in-house, let's chat.
User experience decisions can have a dramatic impact on your website's conversion rates. Let me help you identify opportunities to elevate your conversion rates by identifying where users are getting frustrated with your website or mobile app.
Let me share my in-depth knowledge of SaaS conversion rate optimization, A/B/n split testing, lead generation, and marketing automation.
Currently, I manage the conversion optimization program at FreshBooks, a cloud-based invoicing product that relies on a self service SaaS business model. Over the years, I've had the chance to dramatically impact conversion rates throughout the entire customer journey through a methodical and process-driven approach to CRO that aims to uncover the "why" behind underperforming parts of the funnel.
I can share with you my methodology for identifying problems with a website's performance and generating insights that feed into a high impact experimental pipeline. I can also walk you through a trusted system for prioritizing which tests to run and how to fit them into a test backlog.
I'm also an expert in A/B testing tools, including Optimizely, Test & Target, and VWO. I have experience integrating testing frameworks with various web analytics tools (Omniture, GA, internal data warehouses). Collecting clean data is essential since what shows up in the Optimizely dashboard often doesn't tell the full story.
If you're ready to build a high performing online sales funnel, let's talk.
Mike provided excellent practical tips on how to improve our landing page. He went through all the major copy and design elements and provided some useful suggestions on how to make them relevant for our audience.
Super useful. Mike walked me through a client's Mixpanel reports and uncovered some critical issues with the way our events were being tracked. He then gave me some specific instructions and suggestions to improve the client's funnels, which are going to essentially put more money in my client's pocket. He's a great guy and definitely knows his stuff. He may not know it yet, but he's just become my go-to guy for anything analytics and CRO in the future hehe. Very grateful Mike, thanks again!
Thoroughly impressed with Mike's recommendations for our website. I'm excited to get them implemented. If you would like to get actionable insights to help improve the conversion rate of your site, then I encourage you to schedule a call with Mike. His experience shined throughout the call, and I will be setting up another call once we get these changes implemented.
Highly Recommended! Mike was able to very quickly give poignant advice and spot things we'd missed on our landing page. He asked great questions, took extra time with me (wasn't in a rush to finish), and provided a follow-up email. I will book additional time with Mike for more Conversion Optimization help in the future.
I only spent 15 minutes speaking with Mike and I found it tremendously valuable. What concerns me about Clarity is getting suggestions that are orders of magnitude more than we could handle. Mike took a look at our website and immediately made 3-5 suggestions that are easy to implement given tools we already have. I'm excited to see how these suggestions impact our business.