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Clarity

Michael Sorrenti

Toronto

Mike Sorrenti is a digital product strategist, AI specialist, and founder of Game Pill with 15+ years of experience building high-engagement interactive products across mobile, web, console, and emerging platforms. He has led the development of games and digital experiences used by over 50 million users, including top-performing titles like GSN Casino and Deal or No Deal, and has secured partnerships with major global brands such as Disney, Marvel, Nickelodeon, and Google. His expertise spans product design, gamification, AI-driven experiences, and monetization, with a focus on creating scalable, user-centric products that drive retention and business results.

$6.67/min

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Digital Strategy Game Development Gaming Video Games Artificial Intelligence

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Product Design

I help companies design digital products that people actually use—and keep using—by combining product strategy, UX design, and engagement-driven thinking. I work from concept to launch, turning ideas into intuitive, high-retention experiences across web, mobile, games, and AI-driven platforms. My approach focuses on aligning user needs with business goals, building clear user flows, optimizing engagement loops, and integrating the right technology (including AI) to create scalable, monetizable products that stand out in competitive markets.

Gamification

I help companies use gamification to drive real engagement, retention, and revenue—not just superficial “points and badges.” By applying proven game design principles, I turn products into experiences users want to return to, using progression systems, rewards, challenges, and behavioral triggers that align with business goals. Whether it’s increasing user activation, improving retention, or motivating specific actions, I design systems that tap into intrinsic motivation and habit formation—integrating seamlessly into web, mobile, and AI-driven products to make them more compelling and harder to put down.

AI Automation and Strategy

I help companies design and implement AI automation tools that eliminate repetitive work, streamline operations, and unlock scale. By combining product thinking with hands-on AI expertise, I identify high-impact workflows, integrate LLMs and automation systems, and turn them into practical, user-friendly tools that teams actually adopt. The focus is always on measurable outcomes—reducing time, lowering costs, and increasing output—while ensuring the solutions are reliable, scalable, and aligned with real business needs rather than overhyped AI concepts.

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Member since March 2026