Digital/ecommerce director at LeapFrog and Flip Video. Founded first ecommerce start-up in 1998 and progressed to private equity as investor and in-house COO. Online and business growth advisor for several start-up companies. Passionate about 1-1 connections with customers and how to achieve with flexible systems, effective online marketing (including SEO, paid/PPC, affiliate, content/inbound and CRM), and measurable results.