Understanding color meanings in business is essential when you are establishing a business profile.
Color psychology affects our lives in so many ways, yet we often DO NOT realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. Lots of businesses just do not think on this level ... they just want a cool name or logo.
The power of color has a subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.
In applying the information about color meanings in business to enhance your own business profile and marketing, do not use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.
There is almost always more than one option of color combinations to assist your business, so you do not have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website.
There are literally hundreds (thousands) of combinations and conversations surrounding color. Somebody just needs to ask the right questions and get down to choosing the BEST combination, based on your business objectives!