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Managing Partner of the Merxana Group
Created 7 years ago in Business / Getting Started

I can help you develop and refine your strategy—or, maybe you just need someone to stress-test it. Call me for help on your approach to the market, assessing your product or services fit, and determining the differentiating capabilities you will need to succeed. I can help you create an agenda that will translate your vision, mission, and strategy into actions your team can rally behind—actions such as how to go to market, maximizing customer lifetime value, M&A, optimizing pricing, and tuning your commercial operations. Don't forget your culture either - this is key to making sure your company can realize its potential. I'm happy to offer my perspective on what you need to do to create a high-performing culture and team.
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Mike Cooke
Chicago, IL
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Former lead partner at a major strategy consulting firm and EVP of Business Innovation at a $1B technology firm. Former global co-lead of Strategy& Digital. Founder of The Merxana Group. 28+ years of experience across industries. Recognized expert who has published in the Financial Times, Harvard Business Review Supply Chain Strategy, CSO, and Strategy+Business. Quoted by the Wall Street Journal and The Guardian. Works with clients around the world. Specializes in board-level strategies, business and functional strategies, large-scale transformations, and growth agendas.
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