Food Service Consultant, The Cambridge Restaurant Project
Founder and operator of multiple Boston area restaurant & bar concepts. Operations consultant and hospitality enthusiast. Is your team engaged?
Passion and experience in all aspects of starting a successful restaurant brand
My 20 plus years of hands on day to day experience in fast casual restaurant operations has provided me with real experience with day to day challenges. If your just getting started, or a seasoned veteran, I look forward to helping you reach your goals.
As we begin to reopen the economy, don't let the "new normal" catch you by surprise. It is critical that create financial forecasts as well as develop and implement a plan to keep your team, your product and your guests safe.
Being located in a tourist area, and having had restaurants in tourist areas, you need to reach out to the resorts, hotels and local merchants. Since anyone can take out an advertisement in a publication, I'd suggest inviting the local concierge and merchants in for an hour or two to begin to build relationships and eventual referrals. Tasty sample menu items and a cocktail will go a long way and are a small investment. Essentially you're throwing a party. I still make this part of my annual marking plan and coordinate with Christmas season, it's a great way to make sure you are remembered. Second, a press release to the local media highlighting your establishment and what makes it unique and worth the trip. Is it a special menu item or cuisine, a well know chef, a unique historic location, a traditional atmosphere or a cool story? The goal here is to create a curiosity that may lead to a free story in a local publication, much more powerful than taking out an advertisement and all it takes is some creative writing and your time. This will also get the attention of the local residents, which deserve your attention as well. Best of luck, if you have any questions let me know. Michael
Very knowledgeable on the restaurant industry, is able to get in the details, and has great insights. Highly recommended.
Continues to guide us along the way as we determine the feasibility of our fast casual franchise business concept. Extremely helpful.
Fantastic advice. Very realistic and forward thinking. Highly recommended.
Michael was very quickly able to give me a thorough view of what it would take for me to take my idea from its current on-a-napkin state to fully realized. He's very knowledgeable about the restaurant business and the business side of things in particular - offering me insight on costs, potential issues and the time things will take. Will definitely stay in touch!
Thanks Michael. I appreciate that you asked for information in advance of our call so that you would already be up to speed on the situation. Great advice, thanks for the "clarity"
Michael is freaking awesome. He really knew the restaurant space extremely well. He gave me advice from the point of view of a restaurateur and a operator. I think anyone interested in the food industry space NEEDS to talk to Michael.