2x founder, 3x angel investor (2 acquired), advisor/consultant and exec to multiple start-ups
I am well versed in the field of behavioral economics and understand how insights from this discipline can be used to create superior pricing strategies. Through your pricing strategy you can significantly influence your customers' perception of your products or services and the price they are willing to pay for them.
I have raised money three times and have evaluated dozens of early stage investment opportunities, so I am familiar with both sides and understand what gets investors' attention. Very familiar with term sheets for early stage financings. I get asked to evaluate executive summaries, investor presentations and term sheets all the time.
Since joining student lender SoFi (www.sofi.com) in early 2012, I have focused mostly on innovations in consumer lending. An MIT classmate who is a former VC partner sends people to me whom she thinks would benefit from my advice in this area.