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I Will Give You Advice on Qualitative Interviews for Customer Discovery

New Arrival
Created 6 years ago in Product & Design / Lean Startup

The process of qualitative interviews is critical to founders, so they can listen from people that will offer them advice. However, as you enter that path you can get lost and such phenomenon may drive you nuts, or for example as indicated by Steve Blank the entrepreneur can hallucinate — a variation of this is articulated by Steve when he claimed that the founder should be prohibited of saying "let's pivot" in the period of 72 hours after he comes from outside the building to speak with potential customers. Thus, it's incredibly important to have rigor as you approach various kinds of people - hypothetical bad customers, hypothetical good customers (as you won't know who are they upfront), experts etc. Aside from the broader and rigorous plan you will need engage with them not approaching them with your solution - to start with. This first stage interaction is oriented to cover your hypothesis, first about pains, and later moving to solution articulations.

Related Topics

MVP
Minimum Viable Product
Qualitative Research
Empathy
Research
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