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Clarity

Meredith Rigdon

Greenville, South Carolina

Bringing big brand experience and success to your brand. Former Michelin communications leader, public relations, sustainability and social media expert, skilled at writing and strategy. Learn how to find your unique story and tell it to your target market.

$1.67/min

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Public Relations Management

Word of mouth is often touted as the best kind of marketing strategy, but have you ever noticed the success brands experience when they get authentic, credible stories in reputable news outlets published about them? Learn how to talk to the media, whether it's for your brand or your leadership team, or both. The secret is, all media, whether it's the daily news in your city or a major magazine publisher, are looking for quality content from someone they can trust. Once you learn how to craft your story and pitch it to writers and editors so that it interests them, you'll be able to get your brand, or product, or team in the news when it matters most.

Social Media Strategy and Content

Learn how to break through the newsfeed of all the different social media platforms. Learn why the type of content you post, the frequency and the timing of your posts, matters. Social media is always evolving and I can give you the strategy to increase your engagement and turn fans into customers.

Marketing Strategy Development

Do you have a brand and a product, and now it's time to get it noticed? Have the word of mouth leads, that once were plentiful, now slowed down? Learn how to craft a marketing strategy to tell your brand story and reach your target market. I'll help you identify your unique position and craft your winning strategy that will convert interested followers into customers.

Email Marketing and Strategy

You've collected a list of potential and current customers who have indicated they're willing to hear from you by email. Now what? How often should you email them? What should you put in the email? Which email platform should you use? Email marketing is so much more than a free account with a provider, it requires a strategy. Send out emails too often, too infrequently, or with errors and your brand reputation will suffer. Email marketing requires a plan and a strategy. I'll guide you through creating a content calendar and choosing the right provider for your brand. Also learn how to craft emails that get opened and limit unsubscribes, because once you get an email subscriber, you have to work to keep them.

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Member since November 2017