Back in November 2016 I pitched this idea ( before that only did a marketing research and was following trends closely) https://vimeo.com/185284853\
Just was passionate about the topic and my gut told me that there is a market for new stuff in wearables. By the end of the 2016 year just was writing blog, fantasizing and building mock pages to test demand :
- buff.ly/2liVRcR [ mock page old]
- http://bit.ly/2kEHXz3 [blog article]
- http://fashnerd.com/2016/12/mental-health-wearables-mind-fit-issues-free/ [guest post]
That was jackassing around as ideas worth nothing without execution.....
2017 started with prototyping 1st bag.
As a non tech guy - i have few connections on the other side.
But once in November at Hackathon Garage 48 my team were a runner up with a different IOT project
- https://www.youtube.com/watch?v=yiMWhshxCmQ [from 51-45],
So the hardware guy helped me do 1st functional bag prototype in February.
That is when I went out to all women, who had their valuables stolen once. What I find out was very interesting.
30+ respondents - like in good Lean startup
Having that feedback - I made some corrections and went on building 2nd proto , which I showcased at Innotech and other exhibitions in Spring in Kiev.
Those insights led me on the quest to design a perfect the look.
That is why during Summer up until now I build MDP - desirable product. ( prototype you would actually buy)
I am pretty close to making it.
Once I have it - it will be a whole new validation plan...
I envision the company, not just as the manufacturer of smart backpacks, but the provider of peace of mind and security to many people.