Max Gerekht is a seasoned strategy and operations professional renowned for his ability to drive results. With a wealth of experience spanning Fortune 500 clients, Federal agencies, startups, and small businesses across 10+ industries, Max has proven his expertise as a consultant at Deloitte and through the establishment of his own successful practice.
Currently, Max is leading the Business Operations and Strategy function for SoFi's Member Experience division. Max oversees core product experiences, marketing enablement, benefits programs, personal financial management products (Plaid based aggregation, debt hubs, credit score monitoring), and works across personal loans, student loan refinancing, brokerage, robo-advisor, banking products, credit card and more.
Max's expertise extends across all consumer finance and banking products, payment networks, and financial operations. His versatile background positions him as a go-to expert in various areas such as strategic partnerships, fintech, consumer finance, banking, payments, and corporate strategy.
