Handling Ad Monetization

Created 3 years ago in Sales & Marketing / Advertising

Maxence Laurencin is a Monetization and Growth Manager at Voodoo, where he is responsible for a team of 3 monetization / product managers. His core job lays on developing monetization strategy for free products, but has mainly automatized it and is now more and more focus on launching disruptive project with a scale focus, meaning for Voodoo, projects that can be replicate on their whole asset portfolio.

Previously, he held various finance and strategy positions at several banking and TMT companies, including Rothschild & Co, Société Générale, and Cheerz. Maxence is a recognized expert in the monetization field and speaks at many industry conferences, latest one was at PGC London regarding meta-advertising. He specializes in all matters within the scope of mobile product monetization and disruptive growth strategies.