20 years experience leading major education, technology and behavioral health companies to success. Focused on sales, marketing and government relations. My experience includes start-up business units, turn around and congressional testimony.
I've led companies or company units at Kaplan, EdisonLearning and Catapult Learning in broad areas from retail, to technology and government sales.
Building and managing an successful sales team requires strong managers armed with an effective marketing strategy. Activity management primed by a strong strategy leads to tremendous results.
Selling to government requires a detailed understanding of the procurement process and acceptable product parameters. Having an effective government relations strategy can turbocharge your business.
Highly regulated industries like education and healthcare require a different approach than consumer products. Make sure you are designing a product and strategy that fits the regulatory and purchasing environment.