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Clarity

matthew barker

United Kingdom

I lead on client and campaign strategy for I&I Travel Media, a content marketing consultancy specialising in the travel industry. We help travel brands harness their expertise to build audiences and convert new customers.

I'm a regular speaker and educator on content strategy for major trade events including WTM, ATTA's World Summit and more. I'm an educator for ATTA's AdventureEDU programme, providing on-demand and online training and education for companies attempting to navigate the ever-changing world of digital and content marketing.

I'm also a co-founder of Outbounding.org, a community of travel journalists, publishers and other online travel professionals.

$2.00/min

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Content Marketing Content Strategy Online Travel

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Using Smart Content Strategy to Grow Leads and Revenue

At I&I Travel Media we work with modest sized companies with limited resources helping them achieve what can sometimes seem impossible: building and implementing an effective content strategy that yields real, bottom-line results.

I enjoy working with smaller businesses - people with passion, expertise and dedication - and helping them translate that huge potential into powerful content assets that we can use to a) build an audience and b) convert into leads and sales.

We help business owners figure out how to do this all as cost-effectively as possible, and in ways that add real value to their brand and their user experience, all with measurable and tangible ROI.

Although this can often seem baffling and overwhelming, with the right guidance and support, smaller businesses often have all the raw ingredients to excel in content and inbound marketing.

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Member since October 2015