Loading...

Expertise

$2.50/min

Content Strategy: What Works and What Doesn't

New Arrival

Created 11 years ago in Sales & Marketing / Inbound Marketing

Starting a business? Growing your brand? Pursuing an author career? Creating for the web?

In all cases, the entrepreneurs, authors, and web professionals that thrive in today's competitive economy do so because they implement a smart content strategy that grows their audience, expands their influence, and earns the trust of their customers, readers, and fans. I've helped folks like Todd Henry and Pat Flynn as well as startups like Snippet achieve those outcomes.

This session is perfect for any entrepreneur, writer, author, or web professional who wants actionable insight from a professional content strategist for his or her current or next startup business, book, creative project, or career opportunity.

Matt Gartland

Columbus, Ohio Area
Send Message

Editor, publishing strategist, content strategist, book campaign director, author platform producer. I work with world-class authors like Todd Henry and Penelope Trunk, renown entrepreneurs like Pat Flynn and Chris Ducker, and funded Silicon Valley startups like Snippet App. The common denominator: My work focuses on books and other digital content published to demonstrate authority, expand influence, and earn the trust of customers, readers, and fans. Also, I'm the creator and host of AuthorMBA, a podcast featuring one-on-one conversations with today’s brightest authors who excel at the business of books. I talk shop with bestsellers and influencers like Dan Pink, Jason Fried, Derek Sivers, Mignon Fogarty, Jane Friedman, Bob Mayer, and many more. See here: http://authormba.net A Clarity session with me is perfect for any author, entrepreneur, or web professional who wants to advance his or her career/business by taking advantage of today's digital publishing opportunities and needs help to do so. # During our time together, our discussion can include: * How to structure a book to convey your expertise and establish authority * What digital publishing options are most valuable for your circumstances * When, where, and in what form to produce and publish ongoing content * What bestselling authors know about building author platforms that work * How to use startup strategies to develop your story, ideas, and audience * How to market yourself and/or your book with storytelling principles * How to build a book launch campaign that gets buzz and triggers sales * How to use books and content strategies to network with industry leaders # How to make the most of our time together: 1. Have specific questions ready to ask. The more you put into preparing for our conversation, the more you'll get out of it, guaranteed. 2. Have some kind of recording device. This is your time and your investment, so it's wise to record our call via Skype or other means for future reference. 3. Accept that there are no plug-in-play solutions. Success is not gained easily or overnight. Be prepared to work hard on the ideas we discuss. 4. Understand that our relationship via Clarity is one of strategic planning and advising. Execution falls beyond the boundaries of our time together. My approach is always personable, honest, direct, and empathetic. I believe that hustle, goodwill, and persistence are the ingredients of success. Thus, we will work hard together in our session to ensure that your project is positioned for success. If all of this sounds awesome, then schedule a call. I look forward to hearing from you. Otherwise, thanks for reading and good luck on your project. I wish you nothing but the best.

—

Reviews (4)

Matt is analogous to a chess grand master who has the game won within the opening four moves. He is a dynamic wizard that is passionately bothered by complacency.

To say that I was humbled and fortunate to work with Matt would be an understatement. There are no combination of words that can help me articulate how dynamic, motivating, and inspirational Matt is. I had the great pleasure of working with Matt on a project over the course of two years at J&J. It is because of Matt that these two years were hands down the most fun I've ever had there.

Matt pioneered a digital strategy for J&J, which would later become a standard for driving better economic analysis of our strategic accounts. This digital strategy included websites, web applications, and mobile applications (iPhone and Pad). As a result of Matt's work, J&J has generated upwards of $20 million in incremental revenue. This is completely due to work in the digital space driven by Matt to support our sales reps and national account directors.

The best way that I can describe Matt's vision is that he is 5-10 years ahead of current best practices. He is never just one step ahead in the way that he operates, he is at least 5 steps ahead. I do not believe traits like these can be taught, there are some people that are simply gifted. Matt is one of these people. He marries his gifted potential with a passionate spirit and the combination is a penchant for remarkable results.

I'm thankful for having worked with Matt, humbled by his talent, and grateful for a new lifelong friend. I give Matt my highest possible professional recommendation and guarantee that you will be delighted by the experience of working with Matt.

Source: LinkedIn Nigel Storey Feb 2, 2014

Matt was our client manager at Ethicon Endo Surgery. He was excellent at navigating process and politics in order to ensure the success of the project and the well being of those he managed. He always brought an enthusiasm that boosted the team and inspired great things.

Source: LinkedIn Rusty Weneck Feb 2, 2014

I have worked with Matt on multiple projects. He never fails to be helpful and insightful and has incredibly fast turn-around times.

Matt constantly over-delivers and consistently makes me re-think how I approach my writing. His edits and critiques are simultaneously wildly creative and profoundly useful.

I will definitely be taking advantage of Matt's talents in the future.

Source: LinkedIn Joel Runyon Feb 2, 2014

I invested in Matt's superb copy writing skills for a program I launched. I had never hired or worked with a copywriter before and I can honestly say Matt was a total superstar to work with.

I've never met someone so true to their word in terms of setting clear explanations of deliverable - in fact he over-delivered. Plus he met every single deadline and many times in advance.

As a result it made my launch process much easier knowing I could rely on Matt completely and it created a more streamlined process as there were very few amendments need.

His process to understand my needs was the key to the launch success as he worked through the psychological and emotional benefits as as well as the tangible features.

Matt has a creative mind that he uses with aplomb. He makes me want to be a better writer.

I'm looking forward to future projects with Matt - he's my new go-to man for making words come to life and convert to happy customers and sales.

Source: LinkedIn Natalie Sisson Feb 2, 2014