Director of University Relations for Troy University, a public university in Alabama. Former award-winning journalist. Passionate about communicating, telling great stories and connecting people and brands with the audiences they need to reach.
As a former journalist and lead public relations officer for a university, I can help you understand what it takes to get your company’s story heard in a crowded media landscape. I can help with media relations strategy, including crafting effective press releases or media pitches, connecting with journalists or handling media inquiries. I can also discuss managing a brand crisis or dealing with difficult subject matter. I worked for than five years as newspaper reporter and editor, and have been involved in public relations for more than eight years.
Bad writing will cost your business money. If your website is boring or difficult to understand, it will mean lost sales or business opportunities. Whether writing for the web, or print, you need to know how to tell your company’s story clearly and effectively. As a former newspaper reporter and public relations professional, I am happy to share advice on improving your writing and editing.
An effective social media strategy starts with great content. Great content means finding stories that will get audiences to connect with and care about your business. I can share the expertise I’ve learned leading social media strategy for a large public university and share advice on developing a social media plan for your organization, developing authentic content with a distinctive voice, and making sure your social media efforts are effective. I’ve been actively involved in leading social media strategy within higher education for more than five years. I’ve also served as a consultant for small businesses, taught at workshops and presented at industry conferences.
Matt provided us great value in our PR research.