There's a saying that "When Google won't find you, you don't exist." While this is false in a personal context, it is absolutely true in business.
* BUILDING CROSS-MEDIA PROFILE *
Instagram, Facebook and Twitter are today's go-to platforms when it comes to building personal brands or a personal profile. Your profile should be coherent over these three media and make your audience follow your content across them.
* YOUTUBE CHANNEL *
Many dream about starting their YouTube channel, but when the ideal starts to transform into reality, their dreams are shattered. We see the same pattern in our love life, where we have to accept the other partner as a human being instead of the ideal we dreamed of or seen them for during the in-love phase.
Running a successful YouTube channel requires 3 keys that I am teaching: persistence, automatization, engagement. You need to post on a regular basis yet automatize this routine so it does not eat up all your time. I also teach how to create engaging content of two types: viral and informational.
* AD CAMPAING *
While organic traffic may bring you the most sales and engaged customers, a well-written Facebook or Google ad may bring a major turning point in your brand (see Tai Lopez's Here in My Garage video).
Design and run a successful Facebook or Google campaign that will reach tens of thousands of potential clients at the best prices. Learn to do giveaway and offers properly.
* DESIGN ESSENTIALS *
According to Ted Nicholas, 73% of the buying decision is made at the headline. The same goes for your video thumbnails or graphics advertisements.
Upgrade your graphics elements and photographs to be consistent and fit into your story. Asses them for quality: eliminate any red flags and put the right design pieces into places they fit.