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Expertise

$3.33/min

Emerging Media Strategies to Break Through the Marketing Clutter

New Arrival

Created 11 years ago in Sales & Marketing / Advertising

• Led global launch of Windows 8 Ads in Apps advertising strategy
• Led emerging media team responsible for developing, executing and measuring social media, mobile, connected TV and digital campaigns for Microsoft’s leading consumer brands.
• Ran strategic media partnerships with top digital media companies; Google, Facebook, Microsoft and Twitter
• Acting CMO of EyeBuy. Eye Buy is the first-to-market leader in using image recognition technology to connect consumers across multiple screens within the same ad experience. (early stage funding)
• Created first ever social media team at Microsoft for Windows 7 launch
• Executed first ever ad buys on Facebook and Twitter

Marty Collins

Seattle, wa
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A seasoned marketing strategist with over ten years of big brand experience, I love helping brands and start ups develop strategically disruptive Go to Market strategies. In my eight years as a Senior Marketing Strategist at Microsoft I delivered marketing innovation programs and first to market media solutions for our largest brands, Windows, Xbox, Windows Phone, and Bing. i now work with brands and start ups on monetization and marketing strategies.

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