How Would You Design a Spice Rack for Blind People?

Created 7 years ago in Sales & Marketing / Branding

Spoiler alert!

The best answer I ever heard is at the end of this post.

I've been on both sides of the interview desk in my career. I've also been a panel judge on a number of award events at which I've interviewed many candidates.

I ask this question whenever I get the opportunity.

Now ... if you're already thinking about Braille labels, heated racks or different shaped bottles or perhaps placing them all in different, memorable areas of the kitchen. Good for you. That might well work.

I ask this question because it helps me identify people who respect the need to inform strategy with research and insight before implementation ... from those who dive straight in to tactics.

I remember reading that Henry Ford selected his successor because he was the only person at dinner who tasted his food before he put salt on it.

So if you said "I'd go ask some blind people". Go to the top of the class.