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Are You Trying to Fill a Leaky Bucket?
Created 7 years ago in Business / Getting Started

In my work as a marketing consultant and coach, I talk to business leaders every day about the challenges they face making their businesses and brands more successful.
A modern strategy for digital and multichannel marketing is widely agreed to be essential, but some leap to this before checking their levels of profitability.
They try to fill a leaky bucket.
I advise my clients to conduct a business performance health check before “turning on the taps”. There is as much to be gained by maximizing profit as there is in smarter marketing, and this should be the first step.
Then, when your marketing and business development process has been transformed, the results are magnified many times.
The first step is very easy. Make a note of your net profit, then refer to the table below to find your sector.
If your profit margin is below the average for your sector then that’s the place to start. If it is equal or greater than the average, it’s safe to turn on the taps.
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Mark Beckett Walmsley
London
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What makes your business different, better and remarkable? I can help you capture and communicate that. I have over 20 years' experience helping startups, small businesses and global organisations all over the world get their marketing ducks in a line and focus on what really works. ClarityFm gives me the opportunity to share my ideas, expertise and experience across borders, continents and oceans at rates that make sense all round. I lecture on marketing as a guest at the universities of Greenwich and Bournemouth in England and I am a fellow of the Royal Society of Arts. Book some time with me and I'll share your content to my 14,500 first connections on LinkedIn and to my LinkedIn group with over 11,000 members. www.parela.co.uk www.Chufd.com https://www.linkedin.com/in/markbwalmsley/
Reviews (9)
Great, helpful advice! Mark was super insightful into growing a marketing agency and increasing work/revenue/profit with existing clients.
Source: Clarity Stephen Roe May 25, 2018I have known Mark for almost four years, and wish it had been longer, and that during this time we could have spent more time working together. For those of us working within health services, I think it is rare to come across someone whose ideas and thinking are always worth listening too, but in my experience Mark's thinking is always worth paying close attention to. Whether in relation too his understanding of the digital world and social media, or his empathetic attunement to patient experience, there is never a wasted word. The freshness and clarity of his ideas have repeatedly stopped me in my tracks, and critically afforded a reappraisal of what I was hoping to achieve; wastage of time and resources is minimised, whilst a sharper focus for the work comes into view. Whatever the project, he is able to allow the spirit of the work to flourish, and not be drowned in current fashion or policy. My work in e-Mental Health has been so usefully reshaped thanks to his support, many will reap the benefits. It is hard to capture to how this mixture of imaginative thinking and real world pragmatism helps a project move forward, successfully, but if you want a project or your work to take a leap forward in terms of quality and effectiveness, I can think of few others that can help as Mark does.
Source: LinkedIn Richard Graham Dec 31, 2014I had great pleasure of having Mark as my career advisor and mentor.
Being inspired by his invaluable experience, support and insights into multi-channel marketing, I use Mark's advice at work.
A great energy in his voice that has a persuasive communicative power makes him an outstanding public speaker. Very personable, creative and infectiously passionate about his industry, Mark is a high calibre professional to aspire to.
Source: LinkedIn Olly Robakova Dec 31, 2014He tends to win pitches when he's very early for them, which is all of the time. It's been a great pleasure working with the chap.
Source: LinkedIn Ifty Ahmed Dec 31, 2014Whenever I hear about yet another new business deal, or another new important connection made, I always say that I want to be just like Mark. In ten years time, I hasten to add, but most definitely wearing the same shoes and enjoying the same phenomenal success rate in business.
Mr. Walmsley - I salute you!
Source: LinkedIn Nik Antonas Dec 31, 2014Mark is a social network fanatic. He is a rare breed in that he is someone who actually understands how it works! He is able to live, breathe and eat digital media and social networking. I am not sure how he does it - but it works fantastically well and he is able to explain how to use it for marketing campaigns clearly and succinctly.
Source: LinkedIn Louise Spiers-King Dec 31, 2014Mark's great to work with. I've developed/delivered joint pitches with him on a number of occasions: he turns round very creative, workable ideas in next to no time and is incredibly well informed/brings some great experience to bear.
Source: LinkedIn Pippa Goodman Dec 31, 2014Mark and the Escape Committee are the absolute authority in delivering outstanding, well though-out web design that can win over the entire organization, not just whomever driving the project. This proved absolutely invaluable when delivering a website for a big organization that consists of separate divisions. They've also got research to backup design decisions, which makes all the difference!!
Source: LinkedIn Alex Shapiro Dec 31, 2014the startups.com platform
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