Veteran of 10 SF Bay Area startups.
Helped ramp IMVU to over 500,000 registrations per month.
SF Agile Marketing rated 5 stars for "Extreme Testing for Massive Conversion rate improvements" talk.
I have over 15 years of testing different marketing messages, prices, offers and discounts across various industries. My passion is to help develop Extreme Tests that will move the needle on your conversion rate, without bankrupting your business. I received the top rating from my peers at the SF Agile Marketing meetup for my talk on Extreme Testing and how to apply it to your business.
Provided some general guidance around our display ad campaigns, but I didn't get the tactical/actionable advice on our strategy that I was hoping for. I appreciated the time he took and insights about other ways he grew traffic for other sites.
Mark was quite helpful and gave us very interesting suggestions. Probably I will have a second call with him in following days.
I have worked with Mark as a colleague, and he’s been my client while he was with IMVU and Reputation.com. Mark is an outstanding interactive marketer particularly in the consumer vertical. His well-honed analytical skills and engineering background give him the edge in crafting well executed and efficient campaigns. Working with Mark in a client capacity was a real pleasure. He’s able to see through the nuances of multichannel campaigns and understands his product, its market and the ways to effectively reach his audience, making our ability to be successful for his brands that much easier.
I hired Mark because I needed an online marketing pro. We were launching a company and a category. We needed someone with a broad and deep knowledge of online marketing, someone who would keep testing and iterating to find which online strategies and tactics worked and which didn’t. Mark is smart, thoughtful and brutally analytical. He knows where to go and what to test, and he’s quick to modify, improve or kill programs that don’t pay out. He is decisive. He is not sentimental or overly precious about his campaigns. He is interested in making online marketing deliver results and he knows how to make it happen. He substantially improved the performance of all of our online campaigns – SEM, SEO, affiliate marketing, retargeting, social media, email marketing and lead generation. Mark developed some innovative customer acquisition programs that included international expansion, lead generation for our premium services and the rapid growth of the freemium customer base. Just as importantly, I enjoyed working with Mark, and I would be pleased to work with him again.
Mark is a truly excellent manager and marketing professional. Driven by data and results, he is an expert at identifying and exploiting online marketing opportunities. As a manager he is always approachable, and gives great insights into your strengths and areas you can improve. He combines a great knowledge of technology with extensive marketing experience. He would be an invaluable asset for any company.
Mark made a substantial positive impact on our business within days of starting to consult with Jigsaw. His quantitative marketing abilities and knack for driving complex projects through an organization are hugely beneficial. He's self-sufficient - able to uncover the data he needs without help, then presents it in a way that galvanizes the organization. He's also a crazy poker player (and I mean that in a good way)!