Mark Buzan is an association management executive with 16 years experience effectively working with a variety of national nonprofit boards. Mark has directed planning initiatives, strategy & business operation plans, written governance policies, & managed annual budgets to meet organizational goals & optimize organizational effectiveness. He also has a solid reputation for building, managing & promoting member programs to increase bottom-line with improved member services & benefits.
Specializing in strategic communications & government relations, he is a relationship builder in public relations, government relations, social media, & stakeholder relations. Organizations hire Mark to:
► Build strategic communications programs & plans that integrate social media with media relations, public relations & other marketing campaigns
►Lobby federal & provincial government to influence complex regulatory & legislative issues
► Recruit new members or donors
Mark has counselled numerous non-profit organizations & associations in association/ non-profit strategy in governance, public affairs, marketing communications, advocacy & public relations. Mark has:
► Doubled & tripled attendance at annual lobbying events with Members of Parliament
► Secured meetings with MPs & high level civil servants to address complex legislative reforms
► Facilitated media sponsorships generating significant new revenue sources
► Coordinated internal membership communications strategy and structures for multi-million dollar organization while streamlining diverging stakeholder campaigns
► Saved over 20% in outreach budgets while building successful national brand campaigns
► Coordinated diverging association coalitions bringing consensus of different brands under one umbrella
Mark is Public Relations accredited, a Certified Association Executive, & CoAuthor of Online PR & Social Media for Not-for-Profits & Associations
