$8.33/min

Mobile & Cross-Platform UX & UI Design

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Created 12 years ago in Product & Design / User Experience

In my current role as Head of Research & Design at TOPBOTS, an applied artificial intelligence & machine learning firm, I help executives design AI-enabled experiences that improve workflows and enhance user experiences for both enterprise users and consumers.

I was previously the Founder & Creative Director of Xanadu, a data-driven cross-platform strategy and design firm in San Francisco, and have designed for over 100 million users across dozens of mobile, wearables, IoT, and VR products. We combine business strategy with product design to deliver amazing cross-platform experiences that engage and retain users. Clients include Fortune 500 brands as well as up-and-coming startups.

Across all my projects, I employ a rigorous, data-driven approach to user research and product strategy. Our UX design process at Xanadu is broken down into research, strategy, design, and testing phases

Research
- Stakeholder interviews
- User research
- Market & competitive research
- Usability audit
- Task analysis
- Content inventory
- Metrics analysis

Strategy
- Brand positioning
- Product roadmap
- Customer segmentation
- Mental models
- Personas and scenarios
- Functional and technical specs

Design
- Use cases
- User flows
- Site map
- UI & visual design
- Interface design
- Interaction design
- Prototype engineering

Testing
- Heuristic evaluation
- Usability testing
- Multivariate testing & optimization

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