With over a decade of experience leading marketing, brand, and creative strategies for leading advertising agencies, global brands, start-ups and small businesses - I focus on creating communications that drive genuine connection and measurable results.
In an industry oversaturated by AI, generic best practices, and surface-level trends, my approach is rooted in understanding real audience behaviour and aligning creative decisions with core business objectives. Pulling you away from vanity metrics and guiding you towards the actions which will contribute to greater business growth.
Having worked in marketing for over a decade, I have many projects to share with you, here are a sample of some which I believe to be the most relevant and recent. However, please get in touch if you would like to see more.
Ford Motor Company (2014–2018)
Art Director & Creative Strategist
360 Art Director and Strategist across all media channels for a range of global and European advertising campaigns through Ogilvy and Mather creative agency. Developed Ford EU’s highest-performing organic campaign to date, achieving a 42% engagement rate and inspiring a long-running social series.
CLUSE (2018–2020)
Social Media Lead & Head of Copy
Created brand copy guidelines and implemented communication delivery across all channels. Lead the social media team, creating and implementing a data-driven strategy which increased transactions from paid ads by 155% and boosted organic engagement by 34%.
Generation UK (2020–2022)
Head of Marketing & Communications
Created and implemented entire marketing strategy for the charity which directly led to the opening of 3 new regional branches. Grew social following by 500% in six months and helped triple applicant numbers through authentic, community-led storytelling.
Nium (2023–2025)
External Communications Manager
Increased LinkedIn impressions by 555% and reactions by 1630%, building a strong investor-focused brand voice. However, the true win for my work with Nium happened behind the scenes. Using Linkedin's powerful sales navigator tools combined with a breakthrough rebrand of the organisation, I connected Nium to customers, investors and employees who directly contributed to the funding and massive growth of the start-up, whilst becoming a well recognised and memorable player in the sustainable start-up space.
