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Clarity

Marie Duval

Shanghai

20 yrs experience in FMCG Marketing positions Europe & Asia developing brands
Championed diverse brand strategic-planning projects, Innovation, passionate about brand building challenges
Led diverse multi-functional/cultural/regional Innovation project teams, concept crafting to execution
Global, European or Asian Scope -
Worked for Cadbury, P&G, Lesieur, Danone Waters, Brystol-Myers Squibb, Mitsubishi Corporation,Unilever-Lipton...

$2.92/min

Marie donates to Les enfants de Madaifu, Children of Madaifu, 马大夫之家 ($0.00)

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Marketing Strategy China Innovation Consulting Brand Development Strategy Consumer Insight Qualitative Market Research Asia

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Brand Strategic Planning (Brand Identity, Positioning, Communication..)

Marketing FMCG specialist worked for Unilever-Lipton, P&G, Lesieur, Danone Waters, Cadbury...managing projects' teams & focusing on Brand strategic planning initiatives (Innovation, product mix crafting, brand positioning, identity & communication) - Europe & Asia scope - Have been living & working in Asia (Vietnam, HK, Mainland China in BJ & SH) over last 20 years - Based in Shanghai - A specialist of Asian Consumers brands' repertoire, usages & attitudes, Insights leveraging to help crack Marketing challenges & help brand reach out to new consumption occasions, moments of consumption, segments of markets - Now GM of a Brand Consultant & Market research boutique Agency in Shanghai

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Member since March 2017