B2B specialist across many verticals, including healthcare, media & construction. Specific expertise in pitch development.
Buyers need to know how you differentiate yourself in the marketplace. Typically, it's what you do well viewed through the context of your competitors. I've done this many times for multiple clients in varied industries.
Creator of unique tool to identify the archetype and personality of your brand. Ideal prior to name/logo creation and/or for rebranding.