Creating a Content Strategy

Mack has an amazing understanding of social media, both as a producer and consumer. His leadership of weekly #Blogchat is obvious with its popularity and growth. At live events Mack is masterful in interviewing others and moderating a crowd. On top of the skills in business, he is a very nice person and very likable by all.

Mack has been such a big help to me and has served as a sterling example on what it takes to digitally market yourself and your brand. He is truly a genuine individual who has a passion for what he does. His seminars have taught me so much. He is an excellent speaker and I would highly recommend him to any company who is looking for assistance with their overall social media strategy.

Mack's expertise in social media is widely known & respected. When we invited him to help facilitate a customer event, we knew that his integrity, reputation, commitment to his customers, & knowledge would make for a great partnership. We were right. Our customers trusted him to be fair, honest, but also ask the tough questions. Our event was a success & we continue to value to his ideas about building stronger customer relationships.

Mack is a living, breathing example of what the "generous web" looks like. As a blogger, he continually highlights the accomplishments and writings of others, and as a social media thought leader, he shows keen insight into the intersection of communications, business, and new technology. A great resource for anyone looking to understand new media and marketing.

Mack is the kind of person you hire after you've talked to all the others, and you realize that what you really need is straight talk and an actionable plan. Not theory. Not pontificating. Not ideas without action.

Others have said it here -- ("true north" is an awesome way to put it) -- but Mack is one person who take a very practical approach. He isn't impressed by fame or fortune. He's the guy who will tell you the truth. No BS. Isn't that refreshing?

Oh -- and maybe this doesn't really matter -- but he's also one of the most decent, honorable, honest people I've met. Ever.

Mack is one of the few "True North" people you will find when it comes to social media consulting -- the kind of guy they use to set the compasses straight. His insight and advice have always been on target, ethical, and squarely in line with smart corporate objectives.

I'm particularly impressed with his unrelenting focus on the community, and starting and ending with how real people will react to initiatives. Mack gets it.

Mack was hired as a speaker for our first Learn About Web conference. He was a fan favorite. He helped bridge the gap for companies who want to use blogging as a marketing tool in a way they could understand.

Highly recommended for your conference, he will speak at more of ours!

There are people who "work" in social media, and there are people like Mack who live it and breathe it as a foundation of their philosophy about how companies can make the most out of engaging with their customers.

Mack understands the nuances of how businesses of all sizes can tap into the immense power of blogging, customer evangelism, and social media marketing to grow their business. Not only does he understand the tools, but he grasps the more complex reasons why people participate in social networks and how companies should be connecting with them.

As a speaker, Mack is entertaining, engaging, and promises to send his clients and audiences away with real, tangible ideas that they can put to work right away. As a consultant, he has an invaluable treasure trove of experience and insight at his disposal that's guaranteed to add value to any organization as they integrate social media into their communication efforts. I've learned much by just listening to Mack and absorbing.

I have been privileged to be a part of Mack's community, and encourage anyone seeking to broaden their understanding of social media to put him at the top of your list.

If anyone is qualified to assume the title of social media expert, Mack Collier is. An experienced internet marketer and communicator, Mack brings a thorough and thoughtful understanding on the social web to the table for his clients. He is an internationally-respected blogger and a sought-after speaker for a reason. If someone I couldn't represent came to me for advice on a social media consultant and strategist, there would only be 3-4 names I would proudly pass along. Mack Collier's is one of them.

I've come to know Mack over the last couple of years as a co-author on a marketing blog we collaborated on and through his writing at his blog, the VIral Garden. Mack has shown tremendous thought leadership in the burgeoning topics around social media marketing and community marketing with his passionate and thoughtful writing. Mack has also shown how he builds community through his preeminent Top 25 Marketing Blog list.