Get Paid by Customers, Not Investors

Created 11 years ago in Funding / Other

I have a company that at first blush seems really appealing to investors, until they realize that I work in the agricultural sector, which is the biggest but also the most necessary gamble you can take. Maybe you too have had an experience in which a potential lender or investor expressed interest, scheduled follow-up calls, got you to spend money to meet them and spend time preparing information for them. Unless you're getting quick, positive responses, it's time to look elsewhere for financial survival.

Luckily for my company, lots and lots of other companies buy agricultural products. Through this lens, I identified a way to turn what I thought would be a venture-backed, consumer-facing company into a revenue-generating, enterprise company that could stand on its own bottom.