Award winning Brand Builder specializing in Gen Z (social media, content, marketing and fashion). Doer and Advisor to start ups. Speaker (SXSW, Soho House) on connecting with the next generation.
Built and launched 3 fashion brands. Brief and work closely with agencies, art directors and designers to execute overall brand ethos and identity based on end consumer - vision, logo, color palette, content, voice, strategy, competitive analysis. Won a Shorty Award for Best Brand Identity.
For the past three years I've studied the behaviors and characteristics of teens within different co-horts of Gen Z - born between 1995 and 2012. I’ve launched brands, digital products and experiences tailored to their taste and expectations. It’s been an incredible journey to say the least.
Grew a teen fashion line from 0 to 1M global followers in 1.5 years. 12% - 25% daily engagement. Content direction, voice, massaging, strategy and execution. Interested in products beyond fashion.
Relationships with WME, CAA, United Talent. Experience with clever selection, negotiation, relationship day-to-day, product seeding and content creation with Celebrities, and both Micro and Macro social media Influencers and Creators.