Journalist, editor, author, idea generator. Small-biz marketing wiz. Award-winning blogger. Specialties include small businesses, restaurants and the beauty industry.
I have an endless supply of ideas to help you brainstorm marketing your business. I've interviewed hundreds of successful business owners over the past decade about how they market and grow their businesses and have picked up their tips along the way.
I love to help new business owners bring in new customers, keep customers coming back, or get the word out about something new.
As the former editor-in-chief of a leading B2B foodservice publication and editor of several beauty B2B publications, I've received thousands of press releases--some good, most bad.
I can tell you exactly what will catch an editor's eye in your press release--right down to the email subject line, the headline, and your photos (yes, photos).
Beyond our phone call, I can also help edit a press release you've already written and give you pointers to ensure you receive a response.
As a judge and former organizer of pizza making competitions, I can talk with you about the benefits of entering any cooking competition--local or national--and how you can win (even if you lose).
I can also tell you what most judges are looking for during a typical cooking competition and what types of problems many contestants run into if they aren't careful.
Reach out to local press about how your business is improving your community (more jobs, local revenue, etc.). Reach out to trade publications in the automotive field about new products and expertise you provide.