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Clarity

Liston Witherill

Portland, OR, USA

CEO and Chief of Data @ Good Funnel, a conversion-focused digital agency. Writer. Speaker. Podcaster. MS in Environmental Science and fervent economist.

I help SaaS and Tech businesses with copywriting, messaging, lead gen, marketing automation, analytics, and getting to know their customers.

$1.00/min

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Marketing Strategy Copywriting Conversion Rate Optimization (CRO) Funnel Optimization

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Lead Gen Strategy for SaaS

Figuring out the best approach for lead gen can absolutely suck.

And let's face it: tons of other people are doing it.

But your lead gen strategy can make or break your business. It might be the single most important thing you do.

I know, and I've been there.

My agency works with SaaS companies to increase their leads through the channels you're already thinking about:

* Organic and content
* Outbound
* Partnerships
* PPC and display advertising

And we can help you not only choose the right channels for your business, but we can also give you advice on how to architect the thing. For example:

* Landing page messaging and content
* Email automation sequences and architecture
* Calls to action and keyword groups

Ready to talk? Book a time and we can chat within a few days.

Copywriting That Sells for SaaS

Copy is all about your buyers.

If you don't understand them, you can't write copy that sells. Period. So that's the first task: getting crystal clear on who your customer is and what they want.

If you're looking for someone to help you sell a crappy product, look elsewhere.

If you're looking for someone to help you sell something that no one needs or likes, look elsewhere.

But If you have a fantastic product that you just can't seem to explain in a way that resonates, I can help. In my work with my agency, Good Funnel, we help people with:

* Messaging Strategy
* Web Copy
* Landing Page Copy
* Email Architecture, Automation, and Copy
* PPC and Social Ad Copy

A few examples of my work:

– Beat highly-optimized control and increased paid signups by 65%: http://d.pr/i/1fgA8
– Beat another conversion copywriter and increased leads by 189%: http://d.pr/i/Ow7Z
– Design recommendations and mockups that increased paid ad clicks by 289%: moblized.com

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Member since September 2014