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Clarity

Lisa Cain

San Francisco Bay Area

Small business and solopreneur marketing expert and coach. I bring both academic (PhD in Marketing from The Wharton School) and practical expertise (running small businesses for over 10 years).

I work best with clients who are ready to take action. Learn it. Do it. Profit!

$3.33/min

1 Call

5 Reviews

27 minutes
Avg. call

Entrepreneurship Email Marketing Marketing Strategy Small Business Marketing

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Business Coach

I've worked with small business owners for over 10 years, bringing clarity and expertise so that they can learn it, do it and profit!

http://www.marketingu.com

Answers 1
Reviews 5

Answers

Lisa Cain answered

Any ideas on helping local businesses get more people to leave a review?

I encourage clients to do this carefully. I've seen review sites that filter reviews that all come at one time- so I always recommend asking over time rather than in one fell swoop. And, if possible, to ask clients who already have reviews posted as this also increases the likelihood that the review will stick.

As far as the ask itself, an email request with the link directly to the business page on the review site (or on their website review capture page) works well and makes it super easy for the client. I've also had some clients do it via a Google form when they're planning on using the testimonials directly on their own website.

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Reviews

Lisa reviewed my company's website and provided actionable advice for this solopreneur to grow the business in my limited amount of time, with limited resources. It was a straight to the point, value-dense call. Awesome!

Zev Averbach Source: Clarity

Lisa is a wonderful combination of super knowledgeable and super personable. Bringing sterling credentials and plenty of applied experience, she focuses in on unique aspects of each business.

Among the wealth of ideas and structures featured in her Pricing for Profits workshop, was an elegant and creative approach I was able to use immediately on an upcoming project, that made both my client and me very happy.

Ellen Toomey Source: LinkedIn

Lisa just provided a free call-in group consultation for marketing questions. The range of questions went from how to create a Facebook Business page to using Linkedin effectively, to how many blog posts are recommended to get and keep your target audience's attention, etc. Lisa has a vast store of knowledge all based in research and real-world applications. I have taken a Marketing U seminar with her as well and she really does live up to her business' tag, "Learn it. Do it."

Thanks again Lisa for sharing your brilliance.

Shoey Sindel Source: LinkedIn

I took two different workshops with Lisa Cain recently: one on Pricing and one on Social Media. Lisa Cain is an amazing and effective teacher. Her motto "Learn it, do it" describes exactly how she approaches her teaching in this context. As an entrepreneur, I don't have much extra time in my busy schedule so taking Lisa's well-structured classes and meeting her for the (most valuable!) two hour-long one-on-one sessions that are part of each class have given me what I'd hoped to learn and more. I feel a lot more comfortable about tackling the issue of pricing and packaging my services; I feel I now have a way better handle on planning my marketing efforts using my email newsletters and social media platforms. Lisa is such a joy to work with: she's down-to-earth, very personable, action-oriented, full of great ideas, and passionate about what she does. I am looking forward to continuing to work with her. Thank you, Lisa!

Rosie Liebe Source: LinkedIn

Dr. Cain has a wealth of relevant and timely information about every aspect of marketing, quantitative analysis of market opportunities, and sales force distribution for maximum impact. Furthermore, Dr. Cain's company collaborated with us in putting some complex ROI automation onto our website in order to help automate demand generation. Overall, I am very pleased to have met her and have benefited from the results of her professional guidance.

S. Joe Khoei Source: LinkedIn

Member since September 2013